July 2009

Monthly Archive

Tremor Media

Tremor Media thumbnail Jason Glickman of Tremor Media discusses value prop at SES San Jose.

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PredictAD

PredictAD thumbnail PredictAd has a pretty unique way of monetizing websites... it will be interesting to see if this is a flash in the pan or the beginning of something pretty neat.

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Lower Ad Spend on Social Networks

Lower Ad Spend on Social Networks thumbnail EMarketer has sharply lowered its outlook for ad spending on social networks in this country. A new report from the researcher finds such expenditures will fall 3 percent to $1.1 billion this year as marketers continue their retrenchment in the poor economy. This will

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Tomorrow’s Hot Technology?

Tomorrow’s Hot Technology? thumbnail So, what's going to be tomorrow's new, hot technology? An Old School sales principal might hold the answer

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CPX Interactive

CPX Interactive thumbnail CEO of CPX Interactive at the NYC Offices

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How to use OpenX Ad Serving Platform

How to use OpenX Ad Serving Platform thumbnail This video demonstrates how to quickly setup the Open X Ad Servining platform.

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Opening the Flood Gates

Opening the Flood Gates thumbnail Commenting on the recent Supreme Court ruling regarding campaign contributions, President Obama claimed during his State of the Union address that the 5-4 decision would, “open the floodgates for special interests.” Politics aside, many of us in the marketing industry are curious to see

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Ad Networks are lagging

Ad Networks are lagging thumbnail Ad networks are delaying the loading time of many sites. According to a recent report from Keynote, ad networks could not handle the traffic spike following of the breaking news of Michael Jackson's death.

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eXelate

eXelate thumbnail Although it features one company, eXelate. This presentation is very informative on the industry and worth a look.

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Niche vs Reach

Niche vs Reach thumbnail Ad Networks: Reach vs. Niche-- The Conversion Game

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