February 2010

Monthly Archive

Speed Matters

Speed Matters thumbnail If you have ever felt frustrated waiting a few extra seconds for a search engine query to load, then imagine how major websites like Facebook, Twitter, and Google must feel every tenth of a second can mean the difference of hundreds of millions of dollars. That is exactly what Google discovered last year as reported in

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Featured Interview- Bedrock

Featured Interview- Bedrock thumbnail Our second featured ad network is Bedrock. Bedrock is an ad network which empowers publishers to create ad units they feel are most appropriate for their audience… and they’re quietly turning the current ad model on its head. Recently, we were able to have a phone interview with Ophir Tanz, CEO of Bedrock. Below is the transcription of our phone interview.

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Policing the Ad Networks

Policing the Ad Networks thumbnail Have you ever wondered how a tacky, low grade advertisement managed to climb its way onto a respected website? There is nothing quite like reading a major online newspaper and seeing an ad for “Work at home and earn $6,000/month.” Well some advertisers are finally fed up with the poor placements their ads are getting.

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Despite Hard Times, NetShelter Prospers

Despite Hard Times, NetShelter Prospers thumbnail As the economy struggles one would expect any company that relies on advertising to have a similar fate. Nevertheless, business is booming over at NetShelter Technology Media as they are now the biggest tech media company in the world in terms of audience reach.

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7 Video Ad Networks Worth Exploring

7 Video Ad Networks Worth Exploring thumbnail According to a recent article in the Wall Street Journal, "video ads are among the fastest-growing parts of online advertising." In case you're looking to online video advertising, AdNetworks.NET has put together a list of 7 ad networks with varying models who are worth checking out:

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Apple Starts Networking

Apple Starts Networking thumbnail As reported by New Media Age, Apple Recruits Key talent to Lead Drive into Mobile Ad Sales, Apple is preparing to battle Google as it recruits two mobile ad industry heavyweights to enter the mobile advertising market. According to the article the two heavyweights are...

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Ad Networks Conquer Africa

Ad Networks Conquer Africa thumbnail While the North American and European online ad market has been nearing the point of total saturation, there remains one final frontier. According to a recent article in the Zimbabwe Guardian, Why Africa Ad Networks will define Africa Online Marketing, Africa continues to be a major challenge for advertisers due to...

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Pushing the Envelope to Generate Hype

Pushing the Envelope to Generate Hype thumbnail It’s time of year again. As Super Bowl Sunday sits on the horizon, advertisers have been in overdrive pooling together the resources necessary to be placed in the sacred ad spots. While the NFL is undoubtedly the most televised sport it is also conveniently the most marketable. According to a recent Wall Street Journal Article...

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