Ad Networks Conquer Africa

February 4, 2010    //    By Kyle Eriss    //    Hot News Stories    //    no comments

While the North American and European online ad market has been nearing the point of total saturation, there remains one final frontier. According to a recent article in the Zimbabwe Guardian, Why Africa Ad Networks will define Africa Online Marketing, Africa continues to be a major challenge for advertisers due to...

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Pushing the Envelope to Generate Hype

February 2, 2010    //    By Kyle Eriss    //    Hot News Stories    //    2 comments

It’s time of year again. As Super Bowl Sunday sits on the horizon, advertisers have been in overdrive pooling together the resources necessary to be placed in the sacred ad spots. While the NFL is undoubtedly the most televised sport it is also conveniently the most marketable. According to a recent Wall Street Journal Article...

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