ZenithOptimedia, a unit of French advertising group Publicis recently slashed their 2009 outlook and now predicts the global advertising market to decline 8.5% this year. However, Ad Retargeting will grow. But, why?
The key is examining the indsutries who are going to be cutting their budgets the most. Experts are predicting advertisers in areas such as Travel, Automotive, and Finance. What do those three industries have in common? Consumers perform extensive research prior to purchasing. The prime market for Ad retargeting technologies.
Again, the study said advertising budgets are going to be cut. AdNetworks.NET is predicting that as advertisers guard their ad spend more closely particulary those in the finance, automotive and travel industries, not only will these advertisers gain a better understanding they will also allocate more dollars toward ad retargeting technologies.
Tags: Ad Retargeting
