Online video advertising is growing at an impressive rate. According to a recent article in the Wall Street Journal, “video ads are among the fastest-growing parts of online advertising.” In fact, they are expected to grow by 40% this year to $1.4 billion according to eMarketer. That said, video advertising is far from reaching it’s steady state.
Consequently, in case you’re looking to advertising on video, AdNetworks.NET has put together a list of 7 ad networks with varying models who are worth checking out:
Looking for a Video Ad Network? Here is a list of 7 with various models that are doing a great job…
Auditude: Based in Palo Alto, California. Auditude has raised $23 million in funding and there are working with partners such as; Warner Bros, MTV, and Yahoo. For content owners they help find and monetize their content across the web while effectively compensating publishers. Furthermore, they offer advertisers premium video ad inventory.
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InskinMedia: InSkinMedia offers InSkinTM and iRoll. Inskin involves wrapping a classy ad around the video… which is considerably less intrusive on the user experience since it doesn’t directly interfere with the video. iRoll provides the basic pre/mid-roll functionality plus some of the InSkin technology during the roll and more opportunities for the user to engage with the advertisement.
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Tremor Media Tremor Media is the largest video ad network in the space and it’s not by chance that they have become the largest.
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VideoEgg VideoEgg prides itself on being “the engagement network” and has effectively established itself as a leader in creating user engagement in the video space.
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Nabbr Nabbr is the leader for reaching millions of Gen Y users on the web through premium video content. It’s worth noting, the company defines “Gen Y” as 12-34 yr olds. Their videos have been viewed on the web nearly 6.5 Billion times and they were a top 10 video ad network according to comscore.
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ScanScout Scanscout connects advertisers with consumers through in-stream video ads. They were recently named the top video ad network in 2009 by FierceOnlineVideo. These guys have one of the best reputations for providing advertisers with tangible results.
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Vdopia Vdopia is the largest Video Ad Network and Video Ad Platform that targets Indians across the world. It provides advertisers opportunity to advertise on the most premium online video content available on the internet. The team is composed of industry veterans with impressive backgrounds.
