As reported by New Media Age, Apple Recruits Key talent to Lead Drive into Mobile Ad Sales, Apple is preparing to battle Google as it recruits two mobile ad industry heavyweights to enter the mobile advertising market.
According to the article the two heavyweights are Todd Tran and Andy Miller. Tran will assume the position of general manager of Apple’s European mobile ad network. Miller will be named as Vice President of Quattro Wireless, a mobile advertising company recently bought by Apple for $275 million.
Just recently Steve Jobs, never one to pass up a good fight, claimed, “Google do no evil is bullshit.” The frustration is obvious considering that Google wants to take down the iPhone with it its new “Nexus One.”
While Apple is relatively new to the ad industry, its resources including the App Store for the iPhone and iPod Touch will mean limitless potential and growth down the road. The free applications that define Apple are often supported by advertising. And with the success of the App Store and its 140,000 options, Apple sees marketing as the most important revenue opportunity.
