The Guardian reported today that for the first time, digital marketing is set to overtake print in 2010. In last September it was reported the UK was the first major economy where advertisers spent more on internet advertising than on TV advertising. A record £1.75 billion was spent in the first six months of 2009.
The trend will like find its way across the pond to the US where a similar story is happening. Outsell, a company that specializes in information research and analysis, found that out of 1,000 US advertisers surveyed, they found that companies plan to spend $119.6 billion on online ads and digital strategies. Only $111.5 billion will be invested in print advertising such as news papers and magazines. Thus online advertising appears to lead print by 1.2%.
So although companies will spend more on advertising in 2010, most of that will be directed into the online ad market. Most forecasters predict that this trend will continue until the sales of newspapers and magazines recover.
