June 27, 2010 // By AdNetworks.NET
Ever since Google finalized the purchase of mobile ad provider, AdMob, the tension between the two tech giants continues to grow. Of course, last summer it was well publicized when Google CEO, Eric Schmidt stepped down from the Apple board. Recently, Apple has gone out of their way to make sure that Google is unable
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June 27, 2010 // By AdNetworks.NET
The IAB, finally released it's “Networks & Exchanges Quality Assurance Guidelines” this past week. What does this mean for the ad network community? While all the guidelines are strictly voluntarily, this will improve the level of transparency and understanding for advertisers and agencies. And when advertisers and agencies have a better understanding of what they are spending their money, they are more likely to spend more money.
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April 27, 2010 // By AdNetworks.NET
Recently, AdNetworks.NET had the opportunity to talk with Adsfactor, a leading independent online ad network with offices and local ad networks across Asia. Adsfactor has been experience rapid growth and is quickly becoming one the largest, most comprehensive Asian online ad networks.
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April 9, 2010 // By AdNetworks.NET
The Guardian reported today that for the first time, digital marketing is set to overtake print in 2010. In last September it was reported the UK was the first major economy where advertisers spent more on internet advertising than on TV advertising. A record £1.75 billion was spent in the first...
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April 7, 2010 // By AdNetworks.NET
The Atlantic is reporting that Google and Apple are emerging as top contenders in the fight to conquer the mobile advertising market. The article, Google and Apple Lead War for Mobile Advertising, reports that mobile ad expenditures worldwide increased 74% last year, rising to a total of $913.5 million. With more than a third of young adults getting their mobile ads on Apple products, it’s clear that Apple is trying to leverage its impressive iPhone for a greater share of the mobile ad market. Google, however, already...
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April 5, 2010 // By AdNetworks.NET
If you have ever felt frustrated waiting a few extra seconds for a search engine query to load, then imagine how major websites like Facebook, Twitter, and Google must feel every tenth of a second can mean the difference of hundreds of millions of dollars. That is exactly what Google discovered last year as reported in
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